Aqua Source

Vision: Australia’s largest wholesaler wanted a national brand
Insight: Create it

Australia’s largest wholesaler required one brand of bottled water to be promoted in all branches and in their national catalogue, so they could offer the same product at the same sell price nationally.

That’s how Aqua Source was born. Impulse Products worked with the client from naming through to packaging, developing different pack configurations for different markets. And then we got local support through regional charities, sporting associations and fundraisers.

Not only did Aqua Source contribute to increased sales in the water category it also brought additional customers and sales to the whole beverage category.

Result: Continued sales growth for our retail partners.