Festiveware

Vision: Plastic cutlery does not need to look cheap
Insight: Make it look a million dollars

Several years ago, Impulse Products first identified a gap in the partyware market. It identified a source of plastic cutlery that looks like silverware and commercialised the launch to a number of retailers in Australia.

This range has now exploded across many retailers.

We continue to develop Festiveware with innovative products. It is innovation that drives consumer interest in a category that is usually far from top of mind.

Result: Today the brand crosses over retail, catering and party stores