Griffin’s Foods

Vision: To create a presence in the Australian Market
Insight: Australian's enjoy trying new biscuits and buying a variety of biscuits.

Griffin’s Foods lovingly bakes New Zealand’s favourite biscuits with their strength in producing quality biscuits that have proven the test of time at home. Their vision was to take these delightful morsels and win the hearts and palettes of all Australians.

Impulse Products was their perfect partner in achieving that vision. We are a major distributor with great relationships with all the key retailers in Australia. And with our marketing skills, we also bring an understanding of branding and growing brands to maintain growth.

And the retailers know our logistics can meet all their requirements. Great product, great distribution and great service lead to great success.

Result: A beachhead has been created for the Griffin’s brand to expand into Australia.